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Branded: Portland's Global Identity and Its Influence on Design

  • Center for Architecture (map)
  • 403 NW 11th Ave
  • Portland, OR 97209
  • USA

A “brand” is a term, mark, or tool of identification, a way to differentiate one variety or design from another with the stamp of a distinctive symbol. In the last few years Portland’s forms of identification have evolved and influenced design.

The creative development process of this city’s creative trailblazers has gained respect and admiration nationally and beyond. New York Times celebrates Portland’s “bike culture and obsession with all things independent and artisan”, while The Guardian commends the city as one that “punches way above its weight for its size”, admiring Portland’s brilliantly curated vintage and contemporary fashion, vertical integration and visual stimulation, good food and baristas who hold the keys to the city, art/installation galleries and performance venues.

In Portland, the “dream of the 90s” is alive with its community of artists, activists, and craftspeople whose creations are thought-provoking, diverse, quirky, and well-considered. How does this reality impact our creative output and the identity of designers who operate nationally and internationally?

Please join us for BRANDED, a moderated discussion to share insight and inquiry about the influence of Portland’s identity on the present and future of design, and by extension commerce. Audience participation is encouraged during the Q&A session to follow the discussion.

The panel will include Brad Cloepfil of Allied Works Architecture, Matt Lounsbury of Stumptown Coffee Roasters, and Vince Porter of the Governor’s Office of Film and Television. The discussion will be moderated by Patrick Quinton of the Portland Development Commission.

Tickets available 9.9


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