Mark Ray (owner and executive creative director of NORTH, founder of Undertow Music Collective) and Dave Allen (NORTH’s Director of Interactive Strategies and bassist for post-punk band Gang of Four) will head up a panel discussing, among other things:

- the parallels between composing music and “composing” advertising 

- the importance of execution in both music and advertising 

- music as “the great uniting language” in our culture 

- opportunities, and misuses, of music in advertising

- the importance of a brand’s sound identity, in addition to visual identity

Admission is free. 

EVENT ORGANIZER

NORTH

Event listed in cooperation with our partners at Design Week Portland. Visit Design Week Portland for more information and a full list of DWP events!