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Music as Universal Language

  • NORTH HQ (map)
  • 1515 NW 19th Ave
  • Portland, OR 97209
  • USA

Mark Ray (owner and executive creative director of NORTH, founder of Undertow Music Collective) and Dave Allen (NORTH’s Director of Interactive Strategies and bassist for post-punk band Gang of Four) will head up a panel discussing, among other things:

- the parallels between composing music and “composing” advertising 

- the importance of execution in both music and advertising 

- music as “the great uniting language” in our culture 

- opportunities, and misuses, of music in advertising

- the importance of a brand’s sound identity, in addition to visual identity

Admission is free. 



Event listed in cooperation with our partners at Design Week Portland. Visit Design Week Portland for more information and a full list of DWP events!